WeThePros

It's a cut-throat business the re-posting of bmx product news. It's the quick and the dead. You snooze, you lose. Post something up 12 hours after it drops and you're nothing. Nothing!

The WeThePeople 2010 completes have already been levitating in cyberspace for days, but now there is this nicely re-packaged official release that allows me to keep my dignity:

What can you say other than that WeThePeople are the rulers of completes. Even the most salty of critics would struggle to come up with legitimate complaints about the above flip-book and bikes in it. Maybe it isn't exactly your flavour, but the package as a whole is pro. The bikes, the spec, the artwork, the photos, the info, the presentation. Pro.

They've broken the range up into series, which start with "Novice", and then in true marketer-speak jump straight to "Expert" and then mangage to find 3 more levels above that. So it's: Novice, Expert, Pro, Master and Elite.

They also give a pretty good rundown of what you actually get from the frames at each different level. For example if you buy a Novice Series bike you know that at least your down tube is Chromoly. On an Expert Series you get CrMo downtube and chainstays, on a Masters you can the top tube to the CrMo list, until you work your way up the range to full heat treated CrMo of the Envy. On top of that you can check the spec tables at the back of the book to see at which stage the bars step up from hi-tensile to CrMo, or whether the dropouts on your forks are heat-treated or not.

It seems like a pretty obvious thing to do - to give people all the information so they can make the choice of what they want to buy for their money, but it just doesn't usually get laid out like that - in fact the more suspicious conspiracy theorists amongst you might even believe that manufacturers were trying to hide exactly what their completes are made of. (?)

So there is a lot of information about the bikes. That's good. But there is also some nice details: Some integrated pivotal posts that you can lop off if you're not into them, plenty of integrated seat clamps of course, bikes with front and rear specific rims, seat / post combos, removable brake mounts, 8.2" rise bars and female front hubs. Plus loads of nice eclat spec, especially at the top end.

A couple of interesting details are the "Salt Mid sized BB sealed bearing (polymer bb)" on the Zodiac and the polymer bearing in the "Salt Cassette 9t sealed bearing / polymer bearing" on the Envy. What's going on here? I don't know, I'm going to bed, so I'll just leave you to speculate on that with some firey and informed banter in the comments. Ha..... ha.... ha.