Srk joins a rank of celebs like Leonardo DiCaprio in Tag Heuer's new campaign

Shah Rukh joins hands with Leonardo DiCaprio, Tiger Woods, Lewis Hamilton and Maria Sharapova in a brand new advertising campaign for watch brand Tag Heuer.

The new campaign puts the spotlight on the brand's tag line, "What are you made of?" It is the common thread linking the past campaign to this daring new one.

Christening these celebrities as Knights Of Time, Shah Rukh along with the other brand ambassadors will be seen in this particular campaign. Here's a sneak peek at what happened behind the scenes at the Tag Heuer shoot...

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